Calculated Decisions.
Measurable Growth.
Hi, I'm Evan. I don't rely on guesswork.
With a background in Business Consulting and a disciplined Trading mindset, I use market-grade analytics to calculate risk, probability, and ROI.
Look to your right (or bottom right button for mobile users). That's a live feed of how I'm analyzing your visit right now.
The Analytical Mindset
Most marketers are creative; I am structural. My foundation is in Business Consulting, where I learned that organizational success relies on efficiency and clear data. I hold a Bachelors in Management of Organizations and Marketing, which provides the business logic behind every campaign I analyze.
My analytical edge comes from my hobby as a Trader. In the markets, you cannot let emotions drive decisions. You look at the charts, you analyze the probability, and you execute based on statistics.
I bring that exact same discipline to Digital Marketing. I leverage precision tracking within GA4 and GTM to strip away the guesswork and monitor actual site performance, treating every user interaction like a market signal.
The Toolkit & Philosophy
I combine technical tracking tools with a strategic business mindset.
Technical Execution
- Google Analytics 4 (Advanced Config)
- Google Tag Manager (Event Tracking)
- User Behavior Analysis
- Traffic & Source Attribution
Strategic Approach
- Consultant Mindset (Problem Solving)
- Statistical Analysis
- Risk/Reward Assessment
- Organizational Psychology
Connect
Ready to add an analyst to your team?
I am ready to help you understand your users better. Whether for a full-time role or a specific project, let's talk numbers.
Want to see the data I collected on your visit?