Forget Traffic.Let’s Build Obsession.

Most sites are measured badly, then redesigned on opinion.

I work the other way round. The tracking goes in first, so the data is real. Then the design decisions have something to answer to — I write the brief, your designer or developer ships it.

01 — Selected worktradertoolmatch.com

Trader Tool Match

A trading-tool aggregator I built, then took to market myself.

Trader Tool Match homepage
$14.97
Avg. CPL
$11.52
Best copy
47.0%
Bounce, from 65.8%
100/100
Lighthouse SEO

One month of BOFu on X.

A bottom-of-funnel campaign for a B2C trading product, run on X ads. Relentless A/B testing on copy brought the average cost per lead to $14.97, with the best-performing variant landing at $11.52.

Tracking that doesn’t lie.

Server-side tagging gave 100% accurate attribution. Every copy test was judged on what actually happened, not on what the ad platform reported back.

The change the data asked for.

Week one showed a 65.8% bounce rate from X traffic. A targeted redesign shipped on 17 June took it to 47.0%, where it held for the rest of the campaign.

02 — In productionmarkela.gr

Markela

Autumn 2026

Extra virgin olive oil from Chalkidiki, built to sell online and export out of Greece. In production now — the case study goes up with the numbers, not before.

Ways in

Three levels. Same standard.

Web design consulting means I tell you exactly what to change and why, argued from GA4 behaviour. Your designer or developer implements it — I don’t produce the design files.

Solution A

Signal

Foundations, fast.

  • —GA4 implementation
  • —Google Tag Manager setup
  • —Social pixel setup
  • —SEO review and suggestions
Solution B

Compound

Everything in A, plus:

  • —Server-side tagging support
  • —2 web design consulting rounds — GA4-led recommendations
  • —Ad copy review + 2 written suggestions
  • —Target audience research
  • —Social media review and suggestions
  • —Brand identity review and optimisation
  • —SEO copy optimisation
Solution C

Obsession

Everything in B, plus:

  • —5 web design consulting rounds — GA4-led recommendations
  • —Full ad review, management and consulting for a month
  • —Ad and analytics reporting with deep optimisation analysis
  • —Social media handled for a month
  • —Includes developer support
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Evan Christidis

Three projects a quarter.

That’s the whole capacity. It keeps the work close and the reporting honest.

BSc Organization Management & Marketing.
Selected for a digital marketing programme that took 200 of 2,000+ applicants. Finished at 100/100.
Specialism in server-side tracking. Sharpest on X, capable everywhere.
Everything I recommend, I’ve run on my own projects first.

Start a project.

Tell me what you’re working on. One conversation, no deck.