Forget Traffic.Let’s Build Obsession.
Most sites are measured badly, then redesigned on opinion.
I work the other way round. The tracking goes in first, so the data is real. Then the design decisions have something to answer to — I write the brief, your designer or developer ships it.
Data-Led Optimization
When a site already has data, I use it to understand what is happening and to decide what should change.
Website Design
When a new site needs designing, I work from the business, audience, brand and goals instead.
Trader Tool Match
A trading-tool aggregator I built, then took to market myself.
Analytics · CRO · Performance Marketing
One month of BOFu on X.
A bottom-of-funnel campaign for a B2C trading product, run on X ads. Relentless A/B testing on copy brought the average cost per lead to $14.97, with the best-performing variant landing at $11.52.
Tracking that doesn’t lie.
Server-side tagging tightened the attribution setup and gave me more confidence in judging each copy test against actual on-site outcomes.
The change the data asked for.
Week one showed a 65.8% bounce rate from X traffic. A targeted redesign shipped on 17 June took it to 47.0%, where it held for the rest of the campaign.
3D Accessories
I redesigned the website for a Greek 3D-printed automotive accessories business, taking it from a primarily functional product presentation to a more distinctive digital experience built around customisation, engineering and the physical process behind the products.
Web Design · UX · Visual Direction · Interactive Experience
The products shouldn’t feel like a catalogue. They should feel like objects.
I designed an interactive 3D gallery where visitors can browse the collection, inspect each product from different angles and bring individual pieces forward for a closer look.
Browse the collection.
Products run horizontally rather than sitting in a grid, so moving through the collection is a deliberate act instead of a scroll past thumbnails.
The centre holds focus.
Whatever sits in the centre is highlighted and rotating. There is never a question about which product the page is talking about.
Select to go closer.
Selecting the focused product moves it into a more immersive view, still rotating, with a short description alongside — the form first, the words second.
The brief.
The original website communicated the basic product offering, but the experience did not fully reflect the engineering, customisation and visual potential of the product.
The design direction.
An experience that says 3D printing, automotive, engineering and made in Greece on sight — stronger typography, a black and yellow identity, a larger editorial hero and more intentional calls to action.
My role.
My scope was focused on the website design and digital experience: visual direction, page structure, interface and interactive experience.
The car prints as you scroll.
The hero holds a large automotive 3D visual. Scrolling drives it, so the car appears to be printed layer by layer as the page moves. The interaction is the explanation — it holds attention and shows what the business actually does.
Markela
Extra virgin olive oil from Chalkidiki, built to sell online and export out of Greece. In production now — the case study goes up with the numbers, not before.
Build your engagement.
Choose what you need. I’ll scope the work around your site, goals and existing setup.
No fixed packages. Pick the areas you need help with and I’ll turn them into one sensible engagement.
Get the data right first
Read what the data says.
Turn findings into changes.
Keep it compounding.
Your engagement.
No fixed packages. No automatic quote. I’ll turn your selections into one sensible engagement.
You’ve selected the areas where you need support. The final scope and investment will depend on your existing setup, site complexity, objectives and how the selected services fit together.
Three projects a quarter.
That’s the whole capacity. It keeps the work close and the reporting honest.
You won't be handed off to an account manager. I 'll look at what you've selected, understand what you're trying to achieve, and come back with a scope that makes sense for your situation.
Let’s talk.
Tell me what you’re working on. One conversation, no deck.